We make stuff for the internet

Over the years, Bad Math has built a number of online contest sites for the Jeep / Chrysler / Dodge brands. Over the course of these projects we developed a robust contest codebase that allowed us to quickly deploy these promotional sites and provide the client with tools for real-time tracking of demographic data, site usage, and the success of the promotion.

Together with the contest entry sites themselves, the promotional packages often came with "send-to-a-friend" e-card tools, instant prizing, promotional HTML emails and online ad banner campaigns. All were done in both English and French.

Pictured above is the "Build Your Dream Dodge" contest site, where users could choose, price and equip their Dodge car or truck of choice for a chance to win it. (Needless to say, this promotion was a big success.) Real-time data reporting helped the client cross-reference traffic patterns with parts of the campaign in other media.

Below are some screenshots from more of the direct marketing promotions we have done:

See some of the other promotions we did for DaimlerChrysler in more detail: Jeep EVO 4x4 Adventure, Jeep Liberty Sweeps.